Sarah is our founder and head of strategy. She still runs the first discovery call on every project.
She spent a decade leading product at venture-backed startups before starting the studio, where she learned that most growth problems are really clarity problems in disguise.
What Sarah focuses on
- Positioning and messaging
- Research and customer interviews
- Roadmaps that sequence work sensibly
Outside work she collects out-of-print business books and is suspicious of any strategy that needs more than a page.