Marlow had outgrown the identity it launched with. We gave them a calmer, more clinical brand system that scales across everything they ship.
The challenge
Marlow's look had been stitched together over years. Nothing quite matched, every new asset started from scratch, and the brand felt younger than the serious healthcare product behind it.
What we did
- Audited every existing touchpoint, online and off.
- Designed a new system — type, color, and components with rules that hold.
- Rolled it out across web, product, and print.
- Documented it so the team can extend it without us.
The results
- One source of truth for the entire brand
- Design turnaround time cut roughly in half
- A look that finally matches the product's credibility
It stopped being a debate every time someone made a slide.